Tag Archive for 'event planning'

June 11th: Meeting & Event Planners In The News

Real Housewives of NYC | WTTC

Not just their clients make the news. Meet the meeting and event planners who have grabbed headlines this week:

Jennifer Gilbert — NYC event planner and recent cast member of the reality television show “The Real Housewives of New York City” gets cut from the reunion special … blames it on the fact she was too calm, cool and collected.

Kathryn Roger – 33 year-old event planner marries radio talk show host, Rush Limbaugh. Elton John reportedly paid $1 million to play at the wedding reception. How long the marriage last will determine the ROI on that event!

Nada Marriott – former musician and teacher now runs her own event planning business.

Rachel Pasternak — movie “The Wedding Planner” inspires 29 year-old Rochester area woman to start her own event company.

Rena Puebla — event planner and owner of Coast Concierge Service in Costa Mesa, CA is a contestant on a new reality show, “Battle of the Wedding Planners”, which is set to air in June on cable network TLC.

The Funny Side Of What Can Go Wrong At Meetings

Hyatt Hotels is adding some humor to its marketing in an effort to get companies to hold meetings again.

In a series of Web videos that begin last week, Hyatt will emphasize what can go wrong when people choose the wrong hotel or meeting planner.

“The meetings business was slow in 2009, and slow as we come into 2010, so we thought the timing was right to put out an aggressive, confident invitation to get together again,” said Amy Curtis-McIntyre, Senior Vice President for Marketing at Hyatt.

The hotel chain partnered with Web channel, Funny or Die, to produce the videos. They show a meeting organizer getting the blame when things go awry. In the video (above) a Benihana-style chef distracts attendees. An executive finally gets the group under control, and starts discuss his plan for increasing profits — but is interrupted by a mime.

Funny or Die, which was co-founded by comedian, Will Ferrell as a comedy Web site, has been moving into brand-sponsored videos.

According to The New York Times, Hyatt paid less than $300,000 for the project, including production and advertising.

High-Beam Events Mans The Spotlight At SXSW

The South by Southwest® Conferences & Festivals (better known as SXSW) is a unique week-long convergence of original music, independent films, and emerging technologies in Austin, Texas. It’s a big event with some 2,000 musical acts alone on showcase.

Believe it or not, one company looks after most of the special events for SXSW — Austin-based High Beam Events.

In the video (above), Alicia Gust of High Beam, talks about the set-up for Billboard.com Bungalow at SXSW. Last year, High Beam produced 115 events over nine days with four full-time staff and 25 season and on-site party planners. I want to know: What do they have in their bag of event planning tricks!

SXSW wrapped last night.

Event Planning Idea: Table Centerpieces

Floral Arrangements | WTTC Blog

Great table centerpieces add color and sophistication to any party, reception, or event. The choice of centerpiece can be made according to a number of factors, including the type of event, its size, purpose, or theme. In this post, Jim Edwards of Toronto’s San Remo Florist & Design Studio lists five things to keep in mind when selecting your table centerpiece.

Style — Floral arrangements are the most common and traditional table centerpiece options. There are, however, many imaginative ways to combine flowers with other materials for a custom centerpiece that will truly be the center of your event. Some options might include, flowers and candles, flowers and feathers or event flowers and fruits or vegetables. A hot new trend is to use ordinary household objects, such as empty cans, teapots, mixing bowls or baskets, as the starting points for unique centerpieces. Along this same line, is the use of eco-friendly alternatives such as dried flowers.

Floral Arrangement Trends | WTTC Blog

Size — The size of the table centerpiece is important. It shouldn’t be so small as to get overlooked. But if it’s too large, there might not be enough room for other things like place cards, cutlery, and tableware.

Height – The height of the centerpiece also needs to be carefully considered. If the centerpiece you choose is something thin like a beautiful candle, the height won’t matter. On the other hand if the centerpiece is a floral arrangement, ensure that it is short enough that guests can see each other over the arrangement.

Tall Table Centerpiece | WTTC Blog

Location — If your plan is to place the arrangement in the center of a table, make sure it is fairly low, below chin level, so guests can see each other. Candles or other elements should be either very short or very tall so they don’t block conversation or isolate guests. Placing the arrangement at the ends or at one side of a table, means that the size of the arrangement can be much larger.  A very large buffet table can hold a large arrangement placed in the center towards the back with two smaller ones echoing the colors and style of the main design at either ends.

Table Centerpiece with Candles

Budget — Your budget will largely determine the table centerpiece you choose. Event centerpieces can be very affordable or very extravagant. It’s up to you to decide how much to spend. One idea is to choose a centerpiece that can doubles as a party favor. This allows you to combine your decor and gift budget towards something better.

Site Inspections: Back-Up And Stand Away From That Facility Guide

WTTC.com - Site Inspections

There are many challenges independent meeting planners face and offering site inspection services, whether for a fee or complimentary, ranks right up there.

When an independent meeting planner conducts the initial meeting with a client, they ask a lot of questions to help  determine the specific needs and wants of the client.

Normally after meeting with the client, the planner will do an extensive site inspection including off-site venues, convention centers, hotels, etc.  A good site inspection will uncover the good, the bad — and ‘yes’ even the ugly of any potential venue, allowing ‘you’ the planner to avoid any pitfalls as the program unfolds.

Site inspections, on the other hand, can be time-consuming, costly, and bad for the back — especially when you’re having to heft heavy hotel or facility guides.

One way to save both time and money is to turn to the Web — and the “virtual” site inspection.

From free online databases such as our own WTTC.com to scalable floor plans and 360° views, it’s become much easier for planners to conduct their research without leaving their desks. With current information in hand, planners can then tap into local “experts” to get a more complete picture of the site being considered. And although the virtual site inspection won’t totally replace an on-site visit, it can still help narrow your searches, gather venue information, and eliminate the stacks of brochures piled up on your real desktop.


Randy Markus is a parter at WTTC.com. She can be reached at
1-888-224-3178 or by e-mailing randy@wttc.com