Doing more with less doesn’t have to be that difficult, says Chris Piel, Idea Ambassador at Albany-based Absolute Promotions.

Last year, Absolute Promotions took this concept to heart when they created an all-in-one-product for one of their international clients.

“In the past, this client gave out padfolios, pens, bags, giveaways, printed pages of plenary sessions, conference maps, sponsor sheets … well you get the idea,” says Chris.

To replace the glut of products, Absolute Promotions came-up with the idea for a custom notebook. Printed on FTC recycled paper, the book contained conference information within the first 20 pages and had an additional 100 pages that attendees could use to make notes. A page was also created specifically to hold business cards collected at the event.

“Our client saved a lot of money” says Chris. “They were psyched.”

“Our attendees were also really happy with the outcome as they only had to carry around one book during the week long event.”