Monthly Archive for January, 2009

Report from PCMA

mary ellen tristram, pcma new orleans

Valerie Royal, NAFSA: Association of International Educators, and Mary Ellen Tristram, Partner, WTTC.com

I recently returned from the PCMA New Orleans where WTTC.com was one of six companies selected for I-Zone, the innovations showcase.

This was my 16th PCMA Annual Meeting so it was more about connecting with people than attending sessions. I attended with Kathy Brainbridge-East who recently joined us from Starwood Hotels and Resorts.

Attendance seemed be down from last year although I heard there were 3,000 registrants. The New Orleans Convention Centre is a mile long, which may have contributed to the feeling that it was not as busy.  The I-Zone area where we were stationed was very quiet in the mornings but the afternoons were steady.

Kathy and I spelled each other off between I-Zone and The Imaginaries (Toronto’s Hospitality Suite) so that we could walk around and meet people. I found the key was to connect with people in the morning and invite them to come by the booth for a demo in the afternoon. We were able to attract a number of people and often had two or three people viewing the demo at the same time.

wttc display at the pcma i-zone

I attended the opening general session, which featured Steven Lewis, former Special Envoy to the UN and chair of the board of the Stephen Lewis Foundation. As part of his keynote, Mr. Lewis spoke about his work with AIDS-Free World, a new international advocacy organization that promotes more urgent and effective global responses to HIV/AIDS. He is a fabulous speaker and brought tears to the eyes of many in the audience.

This was my first time in New Orleans so I had no before and after from which to make comparisons. The opening reception was held at Marti Gras World where the floats and costumes for the parade are housed. It was spectacular and I would like to go back sometime. Unfortunately, we didn’t get to see a lot of the warehouse as we were escorted and ended in a part of the building where the food and beverage was set-up.

The evening was called Mysteries on the Mississippi, brought to life with walking hors d’oeuvre tables dressed as Southern Belles. One room was even decorated like a swamp. An authentic paddlewheeler brought guests back to the Hilton New Orleans Riverside at evening’s end.

I also attended the Monday luncheon to see Sharon Dayal, Director of Event Co-ordination at the Metro Toronto Convention Center, presented with the PCMA Distinguished Convention Servicer Manager of the Year Award. Monday night we were on our own so Kathy and I headed to the Warehouse District and to Herbsaint Restaurant. There are hundreds of restaurants in New Orleans and some very famous chefs, including Emeril Lagasse whose restaurant, Emeril’s Delmonico, I walked pass everyday on my way to the convention center.

Monday night was “Party with a Purpose,” which supports the PCMA Education Foundation and PCMA’s Network for the Needy®.  Proceeds from “Party With A Purpose” went to Payton’s Play It Forward Foundation and a cheque for $30,000 presented to Coach Payton during the morning session on Tuesday.

I have to say the common conversation at PCMA was the economy. Tuesday’s speaker, Jeremy Siegel, a Professor of Finance at The Wharton School, laid out the facts of why the economy is where it is and what history has shown can be the outcome after a recession of this type. His talk provided some positive outlooks for things to come, at least for me.

I guess the problem with conventions is that you never really experience the city. I was trapped at the convention centre from 7:00 am to 5:00 pm. so our quest to find a lunch place that embodied the essence of New Orleans was a bit difficult. Ultimately, Kathy and I found Acme Oyster House, which has been around since 1910. It was exactly what I wanted. It had regulars, local foods such as charbroiled oysters and staff with welcoming southern drawls. Everyone was very friendly and accommodating in recommending traditional Louisianna fare. Loved it! And will definitely go back.

Mary Ellen’s DMC Tip for January

Mary Ellen's DMC Tips

Q:  Mary Ellen, I have a group of 30 people that I need to arrange airport arrival and departure transportation for. I want to have a “meet and greet” service but I don’t have a large budget. Any suggestions about what I should do?

A: There is a way that you can still offer a “meet and greet” service that won’t break your budget.Your “meet and greet” service provider can recommend an area at the airport where they can station staff. Often the airport will have small kiosks that you can rent for a nominal fee and have the groups name displayed.

What you need to do is to station two meet and greet staff in this area. One will stay and greet your passengers and one will escort your guests to their pre-arranged vehicles. You’ll need to outline this procedure in your written brief to your guests. For further savings, you can eliminate meet and greet at the hotel by having the driver communicate directly with the hotel door staff.

Mary Ellen Tristram is a DMC expert and partner at WTTC.com.

Do you have a DMC-related question that you’d like answered? Ask Mary Ellen by sending your questions to met@wttc.com.

Audience Engagement Tips from Drum Cafe

Audience Engagement in Action with Drum Cafe

Danny Arron, President of Drum Cafe Canada shares his top five tips for engaging and motivating an audience.

1. Break up the day. Wherever possible ensure that the agenda allows for interactive breaks that are designed to unite, energize and inspire the group.

2. Be cognizant of where the energy in the room will be at different intersections through the day. If your past events have suffered from “death by PowerPoint,” injecting movement and interaction may mean the difference between success, and a bunch of snoring delegates!

3. Introduce interactive exercise throughout the day in order to engage the audience. Knowing the challenging times of the day allows you to re-energize the audience.

* Mid morning  — After 2 to 3 hours of welcome speeches and PowerPoint presentations, it’s time for a break. Inspiration comes in many forms. But for many people, inspiration comes by way of meeting people. Take the lead and set the stage for people to meet one another with a powerful connecting coffee break. At Drum Cafe, we often use this time to bring people together by getting them to drum to the same bass beat or pulse. Within 5 minutes, you are guaranteed an exciting … and memorable coffee break.

* After Lunch  — There is nothing like a full stomach to take away the pep in your step. When lunch lethargy sets in, find an activity that can wake everyone up and set the tone for the rest of the afternoon. An energizing keynote speaker or some form of interactive entertainment is a good bet. We’ve found that it’s important to get people moving for 10 to 15 minutes after the lunch break. This can be a perfect time to explore diversity within the group. We also use the after lunch period to set-up an engagement exercise, where participants are encouraged  to meet five people that they did not know before and to ask them, “What do you do? And how do you feel that you are contributing to the company or its vision?”

* Closing Session - If you leave a lasting impression, your return on investment will increase dramatically. Every one always remembers the last hour of the program so end it with a bang! Everyone will leave feeling alive and energized by the day and you will have created a meeting that attendees won’t forget.

4. Promote togetherness. Togetherness is often relegated to an afternoon of golf or an evening of networking over cocktails. But togetherness can be infused with greater opportunity when it’s being used for team building or to align the entire group to a common goal.

5. Include powerful and inspirational content. Music and rhythm can empower, inspire creativity, and uplift an event to a whole new level. U2 and Coldplay have proven this with music that transcends generations. However, if you don’t have the budget for these guys, there are many creative alternatives.

Drum Cafe on CNN

Healing in the Aftermath of the Financial Meltdown by Danny Arron

Dancing to the Beat of Drum Cafe

The sudden and unprecedented financial meltdown of 2008 has created great damage to the psyche of people. Millions are showing physical, emotional and behavioral signs of shock. That’s why, it’s vital that business executives and managers understand the psychological damage that their employees are dealing with and acquire the skills to heal this hurt.

These skills are not the kind of skills you will find on the curriculum of any normal leadership development programs.  Nor are they simply improved management skills.  These are skills that require a comprehensive understanding of what happens to people who are in shock.  And what to do and say that will move them through this.

So how do you renew, revive and rejuvenate the psyche of the employees?

The good news is that it can be done. However, it does require a new level of leadership expertise. Executives and managers need to learn the behaviors and language of renewal and inspiration. This is not “run of the mill” kind of training. It is highly specialized. And it brings an enormous return on investment in the form of significantly increased productivity, reduced operational costs, increased innovation and enhanced revenue.

At Drum Cafe we provide business leaders with a great tool to break down barriers and generate positive feelings. We do this by exploring a multi-sensory, right-brained approach to engaging a group of disparate people through an expression that can be translated universally. Because the language of rhythm appeals to our most basic creative levels, it elicits a broader response that engages more people more quickly and more emotionally. As we lead our programs, we effectively model what we would want leaders to imitate. Imitation is one of the earliest forms of learning and effective leaders know that it is their actions that motivate people to follow them; what they do vs. what they say.

Leaders can inspire their employees. Psychological healing can take place. It’s only a drum beat away …

– Danny Arron is the President of Drum Cafe Canada